The Sociometrica Method
Sociometrica is a strategic consultancy built on research. Every analysis starts with primary data — sample surveys, spontaneous texts, digital behaviour and territorial accounts — and combines them in a single design: understanding behaviour before developing strategies.
Behaviour First
Our guiding principle is behavioural: people make decisions, vote, travel and consume for reasons that aggregate statistics do not reveal. Every Sociometrica project therefore starts with direct observation of behaviour — reported, observed and digital — before building interpretive models.
Survey research
Sample surveys of populations and territories using CATI and CAWI methods, representative samples and questionnaires designed to measure opinions, motivations and expectations — beyond stated preferences alone.
Semantic analysis and big data
Semantic technologies applied to large collections of spontaneous texts — reviews, posts and social media content — to understand what people think without asking them directly: from the 90,000 texts in Musei Index to the 150,000 political texts in Dentro il voto degli italiani.
Economic impact studies
Measuring the value generated by activities and organisations: tourism value added across municipalities, the impact of museums and major events, the economic value of volunteering and tourist spending in restaurants. We always distinguish spending, value added and additional demand.
From research to strategy
The outcome is a decision: destination positioning, communication strategies, public policy evaluation and service design. Research is the tool; strategy is the product.
Looking for a tailored answer?
Sociometrica conducts research, behavioural analysis and impact studies for institutions, associations and businesses. Tell us about your challenge: the answer starts with data.
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