What we do
Political & electoral consulting
Sociometrica studies politics from people’s perspective: perceived problems, expectations, trust, motivations and voting intentions. This knowledge supports consulting that connects analysis of political demand with communication choices.
Our approach
Surveys, behavioural analysis and social intelligence are combined according to project objectives. Interpretation distinguishes stated opinions, online discussion and electoral behaviour: these are connected dimensions, but they are not equivalent.
What the work provides
- An understanding of audience concerns and expectations.
- Analysis of opinions, political support and participation.
- Guidance on messages, channels and distribution of political content.