What we do
Brand monitoring & reputation
Reputation is also shaped by what people say spontaneously. Sociometrica analyses these expressions to understand the themes associated with a brand, the experiences that strengthen its image and the concerns that emerge.
Our approach
We define sources, topics and the observation period. Semantic analysis and social intelligence help interpret content and changes over time, distinguishing conversation volume from meaning. Online opinions are considered within the context of the sources observed.
What the work provides
- A map of themes associated with the brand.
- Signals of strengths, concerns and changing perceptions.
- Guidance for communication and audience relationships.