What we do
Audience segmentation
People of the same age or background may have very different motivations. Sociometrica builds segmentations around measured values, attitudes and behaviour to understand which differences matter when people make choices.
Our approach
Research identifies the relevant dimensions and measures them through appropriate data. Cluster analysis can help identify groups with similar characteristics; their profiles are then interpreted in terms of needs, expectations and opportunities for action.
What the work provides
- Audience profiles described through relevant variables.
- Differences in needs, motivations and attitudes between segments.
- Guidance on adapting services, offerings and communication to different groups.